BLOGS & VIRAL MARKETING
One of our most admired artists, Lou Reed once sang: “This is the beginning of a new age.” HIP recognizes this and will guide you into the digital age whether you wish to go gently or dive in headfirst. A rapidly burgeoning area, blogs have become a huge new conduit to get the word out about your band and your music. Many of the top music industry movers and shakers, not to mention tastemakers and music fan alike look to the blogs to get the straight scoop of what's bubbling under or just below the radar of the current American consciousness. The best part about servicing these folks is that we don't have to send them full packages, but rather they can be serviced via digital means, so that we can keep your costs down.
New media is often underexploited by many indie bands and labels that need every last resource to compete with established artists with deep pockets. Our goal is to help even more indies get caught up and continue to stay competitive in this ever evolving industry. Setting up contests with culturally relevant brands and webzines is an exciting and effective way to increase your fanbase and to give back to the fans! Email blasts are yesterday—text blasts are today. To ensure that the latest news about your band doesn't end up in their spam filter, texts blasts from HIP can be sent out.
HIP can service your music and EPK to all of the highest profile music related sites– MySpace, PureVolume, Yahoo Music, Internet Radio, and many others. We can convert and launch your song or video into the necessary formats to meet the technical specifications required for these sites. We can also design and produce online advertising for placement within key music oriented websites and online communities that will create maximum impact for you, your artist or your business. Whatever it is you need, HIP is here to usher you into the world of new media, step by step, at your own pace.
What is viral marketing? It's finding new ways to make your music, video, AIM Icon, E-card, or “fan friendly.” This means making all links and HTML codes easily accessible for fans to repost in their blogs, their friends MySpace, or anywhere else on the Web.