WEB & MAGAZINE PRESS
Exposure in national print magazines and webzines is vital to fanbase development. Whether it is a feature article or CD review, each piece plays an integral part in building your band's name amongst the music community. HIP will work diligently to secure this coverage, assuring your artist will enjoy the exposure they so rightfully deserve. Servicing 150 print magazines and 100 webzines, handpicked appropriately to your band's genre and audience, optimizes the amount of coverage your band will receive. In addition, HIP will collect your press clippings, and assemble them in an eye catching manner that will make for a great addition to your press kit. To make the job of a music journalist writing about your band easy for them, press clippings will be available for their viewing (your viewing and collecting, and HIP's as well!) in print and PDF format.
Getting as many fans out to your shows means securing coverage in local papers and arts and entertainment weekly's before your band gets to town. HIP will work meticulously to make sure that these timely “previews” of your band are secured by servicing the appropriate papers and weekly's and by inviting music journalists to your shows. This is where an EPK is extremely useful. Since a newspaper comes out daily and a weekly, every week, there is a small frame of time that these publications have to work in when planning content for their next issue. Journalists also have strict deadlines to meet, so sending a link to an EPK in a friendly, concise email makes it so easy for a journalist to check out your music and fall in love with it!